New Strategic Move by PCN bank: New accounts for the customers

PNC stands for Pittsburg National Corporation; PNC bank is member of the PNC Financial Services Group, Inc. Recently, on 1st March 2011, PNC bank announces new accounts to help customers, so that they can save and manage money in a better way. This new deal will also help the customers to use credit card wisely, because majority of people are facing lots of problems regarding Credit cards.

The main reason behind this step is to facilitate the customers. PNC bank wants to provide better alternatives to its customers. According to the President of PNC (Joseph Guyaux) “we are focusing on understanding what our customers want and need to achieve their financial goals”. This statement reflects the concern of PNC bank for its customers.

PNC bank announces new accounts in order to retain the customers. It is very common phenomena now-a-days that customers switch from one bank to other to avail better services. Customers are well aware now a day and success of any service offered by the bank depends on the acceptance of its customers. That’s why PNC bank took input from thousands of customers and has announced new accounts for them. Customer’s response as a result of research conducted by the PNC bank revealed that people want easy banking. Apart from it they also want assistance to manage money so that they can avoid mistakes and save money.

This research helped PNC bank in deciding what to do and what not. PNC bank helps customers save money that’s why it has added new features in Virtual Wallet. Now customers can have enhanced controls to save money, avoid mistakes and manage their spending. Virtual wallet was introduced in 2008, since then it achieved immense popularity among customers because it provides ease to customers through its on-line and mobile services.

Financial crisis that arose due to economic recession affected the organization, banks as well as customers. Saving rates have declined among the people because after spending a lot they can not manage for the savings. PNC bank helps customers save money. Added features in Virtual wallet will provide saving facility to customers and they will be able to manage their spending and credit cards. PNC bank has managed its offer in such a way that the more the people will utilize its services, more they will get benefit from the PNC bank. In short both customers and the PNC bank will grow as a part of mutual benefit strategy adopted by the PNC bank.

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