It is true that business could be a very cruel world for you to enter. There are so many people out there who seems don’t mind about risk they should take as long as they could reach their goal. The worst part of this matter is those people might prefer to choose dishonest way no matter what the consequence for other people is. Don’t fall easily to this paradigm because the fact is there are a lot of solutions available for you to increase your sale while staying in honest way.
Actually there are three main tips you could take in this matter so you could run your business and get success in honest way. The first is building the trust. It is actually closely related to customer oriented. Yes, you should start this step from the need of customer. You should get close to them to understand their need and then offer your business to be the solution for them. The second is getting your customer into personal. As mentioned in the first step you should take position as the good listener for your customer so they could trust you to be the solution they need.
The third is you should try to be objective. You cannot offer your business as the solutions to all people but there must be some persons who need your solution that is why you should learn how to be objective to your customer.